President
A veteran of Minor League Baseball, Fisch began his career in baseball in 1989, holding management roles in multiple locations. A former Vice President/Assistant General Manager for the Hickory Crawdads, Carolina Mudcats, and Winston-Salem Warthogs, he has tremendous experience in fan engagement and venue management. Most recently, Fisch spent five years with Wake Forest University as the Associate Athletic Director of Fan Engagement/Venue Management/Championships.
In 2022, Pete was named the Atlantic League Executive of the Year.
Director of Ticket Operations
Assistant General Manager
She joined the club prior to its first game in 2019 and has had a hand in every bit of success that the Rockers have enjoyed during their first four years of existence. Caroline was instrumental in keeping the team relevant during the Covid-19 pandemic and in its success both before and after. She has been an integral part of why High Point’s Truist Point has been named the Atlantic League Ballpark of the Year in two of the last three seasons.
“Caroline has been a steady presence within our front office and successfully added a number of roles since she started,” said Fisch. “As the assistant general manager, she will add more responsibilities that will help keep our club among the best in the Atlantic League.”
Cooling started with the Rockers as an account executive, working to sell season tickets and group ticket packages. She moved into corporate partnerships and developed the Rockers’ first apparel partnership.
Cooling, a graduate of the University of North Carolina, worked with the Diamond Heels for three seasons within the marketing and in-game promotions department. She also served an internship with the Charlotte Checkers and joined the Rockers prior to their first game in 2019.
A past President of the High Point Jaycees, Cooling has also served as the Chairman of the Board. She is a 2021 recipient of the Triad Business Journal’s “20 in their 20s” award.
Director of Video and Broadcast Services
Shawn Thompson joined the High Point Rockers as the Director of Video and Broadcasting Operations in 2023.
Thompson is a graduate of Full Sale University in Orlando with a film certificate. He also owns an Associate of Arts degree from Guilford Tech and a Bachelor’s in business from UNC Greensboro.
The founder of TreTV Entertainment in Winston-Salem, NC, Thompson has worked in numerous video operations and covered a variety of different sports including boxing, football, and baseball.
Thompson is the father of a seven-year-old daughter, Iyana Mcrae
Director of Sales
Business Manager
Sherrie Poplin joined the High Point Rockers staff early in 2022 in the role of business manager. An experienced professional, Poplin has experience in accounting, purchasing, and management. A cum laude graduate of High Point University with a degree in business administration and economics, Poplin is the former owner of Dell, Inc., a furniture manufacturer in Thomasville, N.C. Sherrie is the mother of a son and a daughter and enjoys spending her free time watching baseball and basketball and participating in crafts.
Facilities Operations Manager
A baseball veteran, Shane Poling is the Facility Operations Manager for the Rockers. Shane has a long line of experience in baseball working with the Prospect League’s Chillicothe Paints for five years and one season with the Indianapolis Indians. at Truist Point, Shane spearheads facility rentals, hiring of game day staff, turf management, oversees security and the clean-up crew, and assists in set up and tear down of each event.
General Manager, Spectra Food Services
A native of Guilford County, and graduate of UNC-Greensboro, Tyler is responsible for all food & beverage aspects of all events at Truist Point. He has plenty of experience in concessions across a multitude of sports including the NFL, NBA, NASCAR, MLS, Minor League Baseball, and collegiate athletics, including ACC Basketball Tournaments. Tyler and his staff are constantly finding new and exciting items to offer fans at Rockers games while also working to ensure any private event at Truist Point has the catering of a five-star venue!
Communications Director
Steve Shutt joined the Rockers in 2021 after spending 40 years in the athletic communications field, primarily at the college level. He most recently served for 13 years as the Associate Athletic Director for Athletic Communications at Wake Forest University. In his role with the Rockers, Shutt assists the staff in all aspects of communications including publicity and public relations while continuing to develop relationships with the media.
Shutt has an extensive background in baseball including serving as the Tournament Director for the Southern Conference Baseball Championship from 2001-05 and as the play-by-play voice for Wake Forest baseball from 2012-15. Shutt has spent time in college athletics as a sports information director, assistant AD and associate AD at Indian River State College, Bowling Green State University, New Mexico State University, as well as at Wake Forest and the Southern Conference. He is a 1980 graduate of Bowling Green where he earned a Bachelor’s degree in journalism.
Community Relations and Social Media Manager
Tanner Smith joined the High Point Rockers front office staff in 2022 as the club’s social media and community relations manager.
A 2022 graduate of NC State University, Smith earned a BS in Park, Recreation, and Tourism Management with a concentration in Sports Management.
In his role with the Rockers, Smith coordinates community appearances by the Rockers players and HYPE, the club mascot. He also works with the Rockers’ social media accounts across all platforms.
A graduate of East Forsyth High, Smith is a former Eagles’ baseball captain and member of the National Honor Society. Smith is also a former promotions intern for the Rockers in 2021.
Broadcast Operations Manager
Brendan Howe will begin his first season as the “Voice of the Rockers,” stepping into the High Point radio booth for the 2023 season. Howe, a graduate of Dean College in Franklin, Mass. with a bachelor’s degree in sports broadcasting, most recently called games for the Peoria Chiefs in 2022, the Class A Midwest League affiliate of the St. Louis Cardinals.
In 2021, Howe handled the play by play for the Baton Rouge Rougarou of the Texas Collegiate League and prior to that, was the broadcaster for the Acadiana Cane Cutters, also in the Texas Collegiate League.
Howe’s experience includes broadcasting games for Dean College in baseball, basketball, football, lacrosse, soccer and softball. He has handled the play by play for the hockey games for the Northeast Generals of the NAHL, college basketball games for Assumption College, and college baseball contests in the Cape Cod League for the Hyannis Harbor Hawks. Howe has also worked in the New England Collegiate Baseball League where he was the broadcaster for the New Bedford Bay Sox.
Howe has gained additional experience as the founder, editor and writer for the Dean Daily and as the sports director for Dean’s radio station, WGAO FM.
Promoter of Happiness
Chip enjoys greeting staff members and customers who enter the office and loves to adventure throughout the facility to meet new people daily. Chip makes sure to put a smile on everyone’s face and is a crucial member of the team.
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